Vasion

• Tenure /

6 Years

Introduction

In the crowded B2B tech space, speaking directly to IT professionals requires more than just technical specs and feature lists. Vasion understood this challenge and sought a partner who could tell their complete story – from product innovations to global impact. They needed a multi-faceted content approach that would resonate with technical decision-makers while showcasing their broader mission.
No items found.

Challenge

Traditional B2B tech marketing often fails to capture the full scope of a company's impact. Vasion needed to communicate on three distinct fronts: demonstrate their solutions in action, connect authentically with IT professionals, and showcase their commitment to global technology access. This required moving beyond conventional marketing to create content that could engage, educate, and inspire. The challenge was creating three distinct yet complementary content streams: brand stories that highlight their technology at work, targeted campaigns that speak directly to IT professionals, and impact narratives that showcase their commitment to bringing technology to African schools.

Challenge

Traditional B2B tech marketing often fails to capture the full scope of a company's impact. Vasion needed to communicate on three distinct fronts: demonstrate their solutions in action, connect authentically with IT professionals, and showcase their commitment to global technology access. This required moving beyond conventional marketing to create content that could engage, educate, and inspire. The challenge was creating three distinct yet complementary content streams: brand stories that highlight their technology at work, targeted campaigns that speak directly to IT professionals, and impact narratives that showcase their commitment to bringing technology to African schools.
No items found.

Performance

We created three distinct content streams that showcase every facet of Vasion's impact. Documentary-style brand stories captured real customers using their solutions across the country. Targeted campaigns like "Printer Konflict" connected with IT professionals through Reddit-savvy humor that spoke their language. And powerful narratives about their African school initiatives elevated their brand beyond tech solutions to showcase their global mission. Together, these stories transformed Vasion from a B2B software company into a technology partner with purpose.

Different is Everything.
Fighting for Authenticity in Advertising!
Different is Everything.
Fighting for Authenticity in Advertising!
Different is everything.
Home
Home
What We Do
What We Do
Work
Work
Playground
Playgroud
Okaaay
Okaaay
© Playfight 2025 – Salt Lake City & Beyond.
LinkedInInstagramSlack Community