Onward

• Tenure /

1 year

Introduction

When electric mobility meets bold design, something extraordinary happens. Onward Mobility approached us with a challenge that would reshape not just their brand, but an entire industry's approach to personal mobility. In a market dominated by clinical aesthetics and Amazon listings, we saw an opportunity to create something different – a mobility brand that celebrates active lifestyles and personal expression.
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Challenge

The mobility industry had a perception problem. Traditional electric scooters screamed "medical device" rather than "lifestyle choice," especially to the dynamic baby boomer generation. Onward Mobility knew their product deserved better. They needed to break free from the sterile, clinical approach that dominated the market and connect with customers who saw mobility as part of their active lifestyle, not a compromise. Our research revealed a crucial insight: customers weren't just looking for transportation – they were looking for a mobility solution that reflected their personal identity. The challenge wasn't simply to create another electric scooter; it was to craft a brand experience that would make people feel proud to choose Onward.

Challenge

The mobility industry had a perception problem. Traditional electric scooters screamed "medical device" rather than "lifestyle choice," especially to the dynamic baby boomer generation. Onward Mobility knew their product deserved better. They needed to break free from the sterile, clinical approach that dominated the market and connect with customers who saw mobility as part of their active lifestyle, not a compromise. Our research revealed a crucial insight: customers weren't just looking for transportation – they were looking for a mobility solution that reflected their personal identity. The challenge wasn't simply to create another electric scooter; it was to craft a brand experience that would make people feel proud to choose Onward.
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Performance

2025

Launching Nationwide.

4

Colorways.

500

Initial Units sold B2B.