Mercato

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Challenge

Private equity firms traditionally rely on conventional methods to communicate with investors and portfolio companies. Mercato wanted to break this mold. As a firm with a distinct investment philosophy that sets them apart from coastal VCs, they needed to find new ways to explain their strategy, particularly to underserved markets. The challenge wasn't just about creating content – it was about pioneering a new approach to private equity communication that could drive real business results, from fundraising to portfolio company engagement.

Challenge

Private equity firms traditionally rely on conventional methods to communicate with investors and portfolio companies. Mercato wanted to break this mold. As a firm with a distinct investment philosophy that sets them apart from coastal VCs, they needed to find new ways to explain their strategy, particularly to underserved markets. The challenge wasn't just about creating content – it was about pioneering a new approach to private equity communication that could drive real business results, from fundraising to portfolio company engagement.

No items found.

Performance

Our content played a crucial role in fund introductions and announcements, helping Mercato stand out in a crowded market. Through cinematic storytelling, we showcased not just the numbers, but the real impact of their investments – from the companies they transform to the markets they serve. The result is more than just marketing – it's a new model for private equity communication that builds trust, drives engagement, and delivers business results. In an industry where everyone talks about value creation, we helped Mercato show it.

4

Funds.

$1.1B

Assets Under Management.

$400M

Active Fund.

80+

Videos Created.

Introduction

Challenge

Challenge

Performance

4

$1.1B

$400M

80+